The latest article on ‘Website Magazine’ is titled “Where Web Customers Complain”.

Pete Prestipino says, “There are two kinds of online reputation management (ORM) – proactive and reactive.

Proactive ORM is built in to the fabric of the enterprise; for example, by providing great products and exceptional customer service your customers are more likely to say good things about you and recommend the business to others. Reactive ORM however is much different – and much more dangerous”.

Where Web Customers Complain

Website Magazine

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