The latest post on ‘Mashable’ is titled “Facebook Mobile Ads: What’s Working So Far”.

Lauren Indvik says, “In the months and weeks leading up to Facebook’s IPO, investors and analysts questioned the strength of Facebook’s ad-based business model — in particular, how the company would continue to grow ad revenues as its users spent more time accessing the social network via their mobile devices, where there was less space to run the kind of display advertising upon which Facebook built its business”.

Facebook Mobile Ads: What’s Working So Far

Mashable.com

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