The latest ‘Web Marketing Today’ blog post is titled “Overcoming Changes to a Website, Part 1: Custom 404 Error Pages”.

Kathleen Fealy says, “Changes to a website — such as a redesign, an update, or a change of domain names — can harm its visibility. Inbound links can be broken. Search engines may have to re-index. But you can avoid many disruptions by using sound search engine optimization and usability techniques.

Let’s consider a website that underwent the following changes.

  • URLs altered. Website redesign with different page names such as “about.html” instead of “about.php.”
  • Pages removed. Individual website pages removed due to obsolescence.
  • Domain name changed”.

Overcoming Changes to a Website, Part 1: Custom 404 Error Pages

Web Marketing Today

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