Patsi Krackoff’s latest blog post is titled “Better Blogging: Messages that Inspire Desire”.

Krackoff says, “Why should you be writing and publishing blog posts and Web content for your business? No, it’s not because of search engines in order to get indexed and found. That’s important but it’s a side-effect of doing Content Marketing right.

The only reason “you should be blogging” is to get your message across to the people who need it. All the other reasons pale in comparison“.

Better Blogging: Messages that Inspire Desire

Patsi Krackoff’s Blog

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