The latest article on ‘The Forrester Blog’ is titled “Does Ranting On Twitter Really Change Anything? It Should”.

Darika Ahrens says, “Yodel is the UK courier company everybody loves to hate and official delivery partner of many of our top online retailers including Amazon.com. Just back in August, Mothercare and Matalan joined John Lewis in ditching the supplier due to overwhelming customer pressure. UPDATE: Yodel got in touch to point out that the reasons these retailers no longer work with Yodel are unknown and that Yodel does not believe it to be due to customer pressure]  — pressure that miserable customers are consistently applying across social media and Amazon’s own online sites begging Amazon to stop using the courier“.

Does Ranting On Twitter Really Change Anything? It Should

The Forrester Blog

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