MarketingSherpa team has released a case study titled “Event Marketing: Zombie-themed campaign nets $1.2 million revenue impact”.

David Kirkpatrick says, “Conducting event marketing for a third-party event, at which you are a sponsor, or have purchased a booth, can be challenging when you must adhere to external guidelines, while still finding a way to stand out from other marketers at the event.

Stonesoft, a network security company, made sure it stood out at the 2012 Black Hat Briefings, where it conducted a zombie-themed event marketing campaign. This case study covers the elements of an effort that resulted in 384 unique leads generated and a $1.2 million impact on Stonesoft’s revenue”.

Event Marketing: Zombie-themed campaign nets $1.2 million revenue impact

MarketingSherpa

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