The latest article on ‘The Forrester Blog’ is titled “Google Rolls Out Its Attribution Modeling Tool To A Wider Audience”.

Tina Moffett says, “Google recently announced, on Tuesday, plans to offer its Attribution Modeling Tool through Google Analytics via a public white list. The Attribution Modeling Tool was previously offered through the Google Analytics Premium product at an additional cost. The move to make its Attribution Modeling Tool available through Google Analytics for free indicates that Google is aggressively looking to extend its current analytics and measurement capabilities. Specifically, Google’s Attribution Modeling Tool allows users to”.

Google Rolls Out Its Attribution Modeling Tool To A Wider Audience

The Forrester Blog

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