‘How Sophisticated Is Your Approach To Mobile?’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “How Sophisticated Is Your Approach To Mobile?”.

Julie Ask says, “Today Forrester published an updated study to help eBusiness professionals understand how their peers in other companies with more experience are taking on mobile. The report found here is titled, “Mobile Maturity Equates To Mobile Competency.”

In the study, Forrester put eBusiness professionals into one of three groups based on the maturity of their mobile strategy – how many years a strategy had been in place. From there the report provides an in-depth comparison of the approach to developing mobile strategies, level of collaboration”.

How Sophisticated Is Your Approach To Mobile?

The Forrester Blog