The latest article on ‘The Future of Ink’ blog is titled Publish or Perish: Why Video is Crucial to Your Content Strategy”.

Lou Bortone says, “You have no doubt heard the expression ‘publish or perish‘ used in academia.  The phrase came from the idea that professors absolutely must create and publish content in order to keep their jobs and reputations intact.

The very same ‘publish or perish’ mandate can now be used for solopreneurs and service providers working to maintain their edge and keep their businesses alive in an increasingly competitive marketplace”.

Publish or Perish: Why Video is Crucial to Your Content Strategy

‘The Future of Ink’ Blog

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