The latest post on ‘ReadWrite’ is titled “When Marketing To Women Becomes Pandering: The Floral Kiss”.

Christina Ortiz says, “There are many examples where gender-specific marketing works: personal care, dietary supplements, alcohol. Then there are the examples that are just silly.

Last week two pink “female friendly” items were introduced — a laptop and an auto — both trying to get a piece of the female market in a way that’s probably unnecessary. Both are from Japan and only available there for now”.

When Marketing To Women Becomes Pandering: The Floral Kiss

ReadWrite

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