Molly Glover Gallatin’s latest article on ‘MarketingProfs’ is titled “Five Marketing Decisions Social Media Should Be Shaping”.

Gallatin says, “Especially in this time of hype, hyper-competition, and Wall Street prodding, you might well be overlooking the core marketing strategies and tactics behind social media. Most often overlooked is that social media generates customer intelligence. If you’re not using such customer intelligence to inform marketing decisions, then you’re missing out on a major opportunity to extend the reach and effectiveness of your  marketing efforts”.

Five Marketing Decisions Social Media Should Be Shaping

MarketingProfs

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