The latest ‘MarketingExperiments’ blog post is titled “Marketing Analytics: 6 simple steps for interpreting your data”.

Lauren Maki says, “You’ve finally set up tracking on your site and have gathered weeks of information. You are now staring at your data saying, “Now what?”

Objectively interpreting your data can be extremely overwhelming and very difficult to do correctly … but it is essential.

The only thing worse than having no insights is having incorrect insights. The latter can be extremely costly to your business.

Use these six simple steps to help you effectively and correctly interpret your data”.

Marketing Analytics: 6 simple steps for interpreting your data

MarketingExperiments Blog

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