The latest ‘Econsultancy’ blog post is titled “The contradiction of email at the heart of online marketing”.

Matthew Kelleher says, “Online Marketers spend huge sums on paid-for media, much of it driving orders from existing customers who also reside on the organisations email list.

There are enormous gains to be made by from investing in CRM via email for the long term”.

The contradiction of email at the heart of online marketing

‘Econsultancy’ Blog

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