‘Four key steps to achieving relevance in email marketing’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Four key steps to achieving relevance in email marketing”.

Matthew Kelleher says, “Relevance is the Holy Grail, not just for email marketers but for marketers in general. The word relevance has been over-used to the point of making it a cliché.

However, at the heart of every cliché is fact, and think about it for any length of time it quickly becomes clear that every tool, every tactic, every strategy we use to improve email results is purely focused at achieving one result – greater relevance”.

Four key steps to achieving relevance in email marketing

‘Econsultancy’ Blog