MarketingSherpa team has released a case study titled “Offer Relevance: How Edmunds.com achieved an 18% increase in price quote requests through personalized targeted marketing”.

Courtney Eckerle says, “Since it began as a paper guide in 1966, Edmunds has focused on providing customers with accurate and relevant automobile buying information. Through Edmunds.com, the company aims to offer the same focus, by utilizing technology that allows it to remain current. But, with a reach of 15 million, Edmunds.com’s issue lied in constructively using data from these visits to connect those who would benefit most with partner-related price evaluations.

This case study covers the process Edmunds.com implemented to optimize its price quote suggestion and create the most valuable website experience for its consumers”.

Offer Relevance: How Edmunds.com achieved an 18% increase in price quote requests through personalized targeted marketing

MarketingSherpa

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