The latest ‘Econsultancy’ blog post is titled “The top 10 social media fails of 2012”.

David Moth says, “Hurricane Sandy highlighted the fact that brands still struggle with social marketing, as retailers fell over themselves to try and use the disaster to sell more clothes.

The immediacy of social media makes it the perfect way for brands to expose themselves to ridicule by sending out a kneejerk tweet without thinking through the consequences.

But not all of the examples on this list are errant tweets – indeed some obviously had a great deal of thought behind them, which probably makes the ensuing fall out far worse”.

The top 10 social media fails of 2012

‘Econsultancy’ Blog

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