‘Value Proposition: 3 lessons to learn from the Microsoft Surface campaign’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Value Proposition: 3 lessons to learn from the Microsoft Surface campaign”.

Courtney Eckerle says, “In any aspect of marketing, it all comes down to value proposition. A marketer’s job is to communicate the value of a product or service to a potential customer.

Even companies with big advertising budgets can lose sight of the necessity and responsibility of every marketer to convey value – they may actually be more susceptible to it”.

Value Proposition: 3 lessons to learn from the Microsoft Surface campaign

MarketingExperiments Blog