The latest ‘Econsultancy’ blog post is titled “What you can learn from 1.159bn B2B subject lines”.

Parry Malm says, “What good is an email marketing campaign if your subject line sucks?  If you truly want to increase response rates, make sure you’re using the right words.   

Money words are in, personalisation can supercharge response, and “whitepapers” and “webinars” are over-used.

Focus on the outcomes of your product and people will respond”.

What you can learn from 1.159bn B2B subject lines

‘Econsultancy’ Blog

Sharing is caring