The latest post on ‘Mashable’ is titled “Advertiser Turns Facebook Into Digital Flipbook”.

Todd Wasserman says, “If you think brands have exhausted all of Facebook’s capabilities as a marketing medium, check out luxe goods brand Alfred Dunhill’s Page.

The brand has used 200 still photographs of last week’s Nippon Rally in Japan to create a digital flipbook. Click the photo and the action moves along, slowly but surely. Sure, the brand could just have loaded a video, but this is prettier and more notable. It’s also like a very slow-moving GIF”.

Advertiser Turns Facebook Into Digital Flipbook

Mashable.com

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