MarketingSherpa team has released a case study titled “Marketing Automation: 25% more engagement, 0% unsubscribe in 4-email series”.

Adam Sutton says, “B2B marketers can add automation and lifecycle targeting to increase relevance and sales. But, can automation do more?

The marketers at a Canadian job portal integrated a series of triggered emails and phone calls to help improve customer satisfaction. The program has a 0% unsubscribe rate, and open and clickthrough rates are up as high as 25%”.

Marketing Automation: 25% more engagement, 0% unsubscribe in 4-email series

MarketingSherpa

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