Marketo has released the ‘Social Marketing Tips and Best Practices’ guide.

The Marketo team says, “This 80 page guide is full of practical, easy-to-implement tips that will help you amplify your social efforts and learn how to:

  • Drive peer-to-peer sharing and promote influencer marketing
  • Turn social media channels into powerful lead generation channels
  • Incorporate social marketing throughout the sales funnel
  • Effectively measure social marketing to determine real business ROI
  • Develop organizational buy-in for social media efforts”.

Marketo’s ‘Social Marketing Tips and Best Practices’ Guide

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