MarketingSherpa team has released a case study titled “Content Marketing: Interactive infographic blog post generates 3.9 million views for small insurance company”.

Courtney Eckerle says, “As a smaller company with big competition, HCC Medical Insurance Services needed a way to distinguish its content. The company found success in embracing nontraditional and interactive efforts to reach its consumers and engage them year round.

By moving toward interactive infographics, the team was able to achieve a 1,000% lift in blog traffic, as well as significant lifts in social media followers and email revenue”.

Content Marketing: Interactive infographic blog post generates 3.9 million views for small insurance company

MarketingSherpa

Sharing is caring