The latest article on ‘Website Magazine’ is titled “Customers Go Wild for Customization”.

Allison Howen says, “One of the best ways for a business to gain brand advocates is by providing their customers with personalized experiences, and one way that retailers can do this is by offering product customization technology.

For example, outerwear retailer Wild Things recently implemented Fluid’s product configuration platform ontoWildThingsGear.com. This technology enables consumers to design and visualize personalized sweatshirts and jackets directly from the retailer’s website, and according to Wild Things CEO Edward Schmults, this gives customers complete control over their purchasing decision”.

Customers Go Wild for Customization

Website Magazine

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