The latest ‘MarketingExperiments’ blog post is titled “A/B Testing: Learn about testing hypotheses from a 200% increase in chocolate consumption”.

Jon Powel says, “Last year around Christmas, I decided to offer Hershey’s Kisses in a bowl at my desk to the people that regularly walked by my office and came in for calls. When the candy didn’t disappear too quickly, I felt like I needed a test to figure out what was going on. When I asked people, they didn’t really know why. They just either wanted it or didn’t.

Customer Theory Question: Why do people not take the candy? After all, it is the season of giving, and I want to give it away!”.

A/B Testing: Learn about testing hypotheses from a 200% increase in chocolate consumption

MarketingExperiments Blog

Sharing is caring