The latest ‘Web Marketing Today’ blog post is titled “Overcoming Changes to a Website, Part 2: 301 Redirects”.

Kathleen Fealy says, “If you want conversions, you need to provide a quality customer experience. This week’s article on redirects — primarily 301 redirects — as well as my previous article on custom 404 error pages, address usability issues on a technical level.

Understanding the Concept, Not the Jargon

This article isn’t for the coders; it’s for the businessperson. One of the biggest issues I see when working with clients is that they don’t know what is possible and thus they cannot communicate their needs to their technical team and miss opportunities to improve customer experience and conversions”.

Overcoming Changes to a Website, Part 2: 301 Redirects

Web Marketing Today

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