‘The power of relevance: how brands can use IP geolocation’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “The power of relevance: how brands can use IP geolocation”.

Kate Owen says, “Internet advertising has seen a rapid proliferation over the last decade and in 2012 is predicted to outrank print ads, becoming the second-biggest global media category after TV.

The downside of this explosive growth is that consumers are becoming overwhelmed with commercial messages, making it increasingly difficult to get what’s relevant, important and interesting for them.

As such, it has never been more important for brands to cut through the advertising clutter and reach the right digital audience”.

The power of relevance: how brands can use IP geolocation

‘Econsultancy’ Blog