The latest ‘Econsultancy’ blog post is titled “The state of content marketing in the UK [infographic]”.

Kevin Gibbons says, “Econsultancy recently released its first Content Marketing Survey Report, sponsored by Outbrain, based on a survey of more than 1,300 marketers.

We found that this presented some very interesting insights into the current market within the UK. Most notably, that while 90% believe content marketing will become more important over the next 12 months, only 38% of companies have a content marketing strategy in place!

This means that 62% of businesses are missing huge marketing opportunities”.

The state of content marketing in the UK [infographic]

‘Econsultancy’ Blog