Liz Elting’s latest article on ‘MarketingProfs’ is titled “A New Marketing Lesson From the 2012 London Olympics”.

Elting says, “The athletes competing at the London Olympics broke many records, but the number coming out of the Games that is most revealing for us is the worldwide audience: not the number of TV viewers worldwide, but the overwhelming number of global online spectators”.

A New Marketing Lesson From the 2012 London Olympics

MarketingProfs

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