The latest article on ‘Website Magazine’ is titled “Battle “Showrooming” with Price Matching, Cross-Channel Integration”.

Pete Prestipino says, “Brick and mortar retailers are increasingly the subject of “showrooming”, the instance when consumers use their mobile phones inside the store to compare prices with other, competing retailers.

A new research study from Edgell Knowledge Network (in partnership with Ebay Local) reveals that 80 percent of retailers are affected (average loss of sales is 5%), yet only 10 percent have strategies in place to limit the effects of the activity”.

Battle “Showrooming” with Price Matching, Cross-Channel Integration

Website Magazine

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