The latest ‘Econsultancy’ blog post is titled “Introducing the DBQ, perhaps the ultimate digital marketing performance metric”.

Andy McCartney says, “I overheard a CEO last week ask the marketing guy: “Hey, are we any good at generating business using digital?” Easy enough question right, but if you consider it for a while, holistic metrics like ROI and ROMI do not fully offer insight into whether a company is maximizing its digital business opportunity.

But how can we measure this? Enter the Digital Business Quotient (DBQ)“.

Introducing the DBQ, perhaps the ultimate digital marketing performance metric

‘Econsultancy’ Blog

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