‘B2B marketing: who should own the funnel?’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “B2B marketing: who should own the funnel?”.

Graham Charlton says, “After last week’s FUNNEL B2B marketing event at The Emirates in London, we arranged a discussion with three of the speakers about who should own the funnel. 

The speakers were Lisa Hutt, VP EMEA Marketing at Concur Technologies, Bob Apollo, Managing Partner at Inflexion Point and Jurgen Heyman, Director at SPI Sales.

I’ve added a transcript of the panel discussion from FUNNEL“.

B2B marketing: who should own the funnel?

‘Econsultancy’ Blog