Laura Patterson’s latest article on ‘MarketingProfs’ is titled “A Three-Step Approach for Linking Content and Behavior: Measuring Relevancy”.

Patterson says, “Almost everyone would agree that content must be relevant. But what is the best way to measure relevancy? Many of the ways are complex, but here’s a simpler, three-step process any marketer can use to link interaction (behavior) with content and a method for measuring relevancy”.

A Three-Step Approach for Linking Content and Behavior: Measuring Relevancy

MarketingProfs

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