The latest post on ‘Mashable’ is titled “Most Shoppers Research Black Friday Sales Online [INFOGRAPHIC]”.

Kate Freeman says, “Are you prepared for Black Friday? A new survey released by BFAds.net, a site that lists Black Friday deals in real-time, shows that 51.7% of shoppers said they research Black Friday sales online before they happen; about 36% said they still enjoy perusing the newspaper ad inserts before Black Friday and only 1.3% use their mobiledevices for research.

“Brick-and-mortar stores are already well aware that the common shopper is now more informed than ever,” Michael Brim, founder of BFAds.net, tells Mashable. “Shoppers are doing their research prior to going to the stores in order to maximize their dollar and spend wisely”.

Most Shoppers Research Black Friday Sales Online [INFOGRAPHIC]

Mashable.com

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