The latest ‘MarketingExperiments’ blog post is titled “Value Proposition: Why do customers act?”.

Daniel Burstein says, “Some people waited more than four hours to vote in the recent election. And people camp out in front of Apple stores for the latest iPhone releases.

And yet …

In most other areas of modern life, any minor delay of inconvenience is greeted with anything from annoyance to sheer rage (check out #FirstWorldProblems on Twitter)”.

Value Proposition: Why do customers act?

MarketingExperiments Blog

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