MarketingSherpa has released a case study titled “Email Marketing: 900% more revenue-per-email from Restaurant.com’s automated strategy”.

Adam Sutton says, “Batch-and-blast is often criticized, but is also widely used. Restaurant.com sent generic emails for years, and saw great revenue, but noticed a drop in customer engagement, leading it to dramatically change its approach.

The company overhauled its email strategy and increased revenue-per-email 900% in 12 months, with conversion rates increasing 150%, as well”.

Email Marketing: 900% more revenue-per-email from Restaurant.com’s automated strategy

MarketingSherpa

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