The latest ‘Econsultancy’ blog post is titled “46% of businesses don’t measure marketing attribution: report”.

David Moth says, “This is despite the fact that 89% of those that do measure attribution say it has benefitted their business, with almost a third (29%) saying the benefit has been ‘major’.

The statistics come from Econsultancy and Adobe’s new Quarterly Digital Intelligence Briefing: Making Sense of Attribution.

The report, which is based on a survey of more than 700 companies and agencies carried out in October, looks at the extent to which businesses are using and benefiting from marketing attribution”.

46% of businesses don’t measure marketing attribution: report

‘Econsultancy’ Blog

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