The latest article on MarketingSherpa blog is titled “CRM How-to: Tactics on Marketing/IT alignment, database strategy and integrating social media data”.

David Kirkpatrick says, “Customer relationship management, by its very name, is much more than the CRM software piece regularly used by Sales. It also incorporates marketing automation software, customer service, and understanding prospects all the way from lead gen through post-sale.

For this how-to article, we reached out to six industry experts to provide three tactics for making the most of your CRM: the importance of always including new data sources in the process, different approaches for database strategy, and how Marketing should start aligning with IT today”.

CRM How-to: Tactics on Marketing/IT alignment, database strategy and integrating social media data

MarketingSherpa

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