The latest article on ‘The Forrester Blog’ is titled “Jump Start Your Online Community”.

Kim Celestre says, “Over 40% of Business Technology decision-makers indicate that support forums, discussion forums and professional social networks influence them throughout their online journey, yet many marketers overlook  the impact of the conversations that occur within these networks.

Chances are your company has an online community that requires your attention. Whether you have a support forum on your corporate website, a company page on LinkedIn, or a brand page on Facebook, somewhere there is a community of customers, partners, and influencers that is talking about your brand”.

Jump Start Your Online Community

The Forrester Blog

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