‘Marketing emails account for 70% of spam complaints’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Marketing emails account for 70% of spam complaints”.

David Moth says, “A new report has found that marketing emails account for more than two-thirds (70%) of spam email complaints.

This is despite the fact that marketers only account for 18% of total email volume and just 0.03% of unique domains seen by ISPs.

Return Path’s Q3 Intelligence Report, which tracked more than 315,000 campaigns, suggests the disproportionately high number of spam complaints is caused by the fact that pushing emails to the spam folder has become a shortcut for deleting them”.

Marketing emails account for 70% of spam complaints

‘Econsultancy’ Blog