The latest ‘Econsultancy’ blog post is titled “Stop wasting your marketing dollars: Build your brand first”.

Julie Cottineau says, “Although it may seem seamless to the naked eye, branding that is truly on-target is no easy thing to master. But effective branding can save you hundreds or even thousands of dollars in the long run.

In fact, let’s imagine for a minute that you’ve just spent those thousands and as many hours working with a web developer on a website or a mobile app, or even that you’ve just created a physical product that fills a gap in the marketplace. Essentially, you’ve created the thing you want to sell to consumers and you know it can make their lives better”.

Stop wasting your marketing dollars: Build your brand first

‘Econsultancy’ Blog

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