‘4 Ways to Use Social Data to Close Sales’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “4 Ways to Use Social Data to Close Sales”.

Shannon Duffy says, “Technology drastically changed the sales world over the past 15 years. If Tommy Callahan from Tommy Boy or Ricky Roma from Glengarry Glen Ross joined your sales team today, they would quickly discover how tech evolved to influence each and every step of closing a deal — well, it might take Tommy Boy a little longer to sort things out.

The always-on, interconnected web caused a complete power shift in the sales world in favor of the buyer. Before Facebook, Twitter or Yelp, sellers dominated sales — but now armed with more knowledge than ever, buyers drive the market”.

4 Ways to Use Social Data to Close Sales

Mashable.com