‘How Valuable is a Social Media Audience, Really?’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “How Valuable is a Social Media Audience, Really?”.

Spencer Richardson says, “Much has been said about the state of digital audiences today, and even more about the myriad ways to build and engage these loyal consumers across social environments like Facebook, Twitter, Foursquare, Pinterest and more. Promises of overnight brand scaling, more authentic audience relationships, and infinitely deeper behavioral data — made by the first wave of social middleware players like Buddy Media, Wildfire, Vitrue and dozens of other social CRM solutions — have lured everyone from global brands down to local musicians and artisans to the fray”.

How Valuable is a Social Media Audience, Really?

Mashable.com