‘Time Warner CEO Thinks YouTube’s $100 Million Content Investment Is “Cute”’ – ‘ReadWrite’
The latest post on ‘ReadWrite’ is titled “Time Warner CEO Thinks YouTube’s $100 Million Content Investment Is “Cute””.
Fruzsina Eördögh says, “Much has been made of Google’s foray into original content with its $100 million investments in its bid to compete with television. But as Time Warner CEO Jeff Bewkes pointed out at this week’s Business Insider’s IGNITION conference, Google’s content investments are essentially chump change – nowhere near enough to challenge Big Media’s established players.
“To put it in perspective, we’re doing $5 billion a year,” said Bewkes in an interview with Business Insider’s Henry Blodget. To Google and its comparatively petty investment, Bewkes simply said “welcome [to the industry],” which elicited laughter from the audience”.
Time Warner CEO Thinks YouTube’s $100 Million Content Investment Is “Cute”
ReadWrite
Comments are closed.