MarketingSherpa has released a case study titled “Email List Hygiene: Why the Tennessee Department of Tourist Development deleted 47% of its house list”.

Courtney Eckerle says, “Slashing a large email list can be daunting, even if the marketer knows many of the contacts are of low quality. However, it is better to have a smaller, but cleaner, list, as opposed to a bloated list with bad or irrelevant data.

In this case study, see how the Tennessee Department of Tourist Development used quality leads to rebuild after dropping nearly half its list, and how it continues to forge ahead with a policy of stringent list hygiene”.

Email List Hygiene: Why the Tennessee Department of Tourist Development deleted 47% of its house list

MarketingSherpa

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