MarketingSherpa has released a case study titled “Event Marketing: Stunt combined with social media draws 2,500 to Dreamforce booth”.

David Kirkpatrick says, “When marketing at large conferences, it can be a challenge to stand out from the crowd. Buying a booth at a major event can be an effective means for lead generation, but the entire effort requires a substantial budget.

SiSense, a business intelligence software company, decided to purchase a booth at the highly attended Dreamforce 2012. This case study looks at the marketing decisions and steps the SiSense team took to grab the attention of 90,000 attendees, and drive 2,500 visits to its booth”.

Event Marketing: Stunt combined with social media draws 2,500 to Dreamforce booth

MarketingSherpa

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