The latest ‘Econsultancy’ blog post is titled “How optimising video for search can double Google traffic”.

David Moth says, “A new report into the use of online video has found that sites could more than double their Google traffic by including a video thumbnail in search rankings.

The two case studies included in Visibility IQ’s Social Video Report add weight to the argument that brands need to optimise their rich snippets for search, as it gives them a valuable advantage in attracting clicks.

We’ve already blogged 10 ways of optimising videos for search and looked at how video marketing powers SEO“.

How optimising video for search can double Google traffic

‘Econsultancy’ Blog

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