‘Which Social Metrics Have Value?’ – ‘The Forrester Blog’
The latest article on ‘The Forrester Blog’ is titled “Which Social Metrics Have Value?”.
Nigel Fenwick says, “For social media evangelists, the question on everyone’s mind is this: “How do we effectively measure the business value of social initiatives?”
Even when we get close, there’s always that pesky issue of causation vs. correlation — can we really prove causation even for examples with high correlation between social initiatives and business outcomes? (Read Freakonomics, or watch the documentary, for insights into the challenges of causation vs. correlation.)
Every day there is a plethora of “social media experts” offering advice on how to win using social media (and nearly all of it is posted on social media)”.
Which Social Metrics Have Value?
The Forrester Blog
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