The latest post on ‘ReadWrite’ is titled “Why It Would Be A Good Idea For Facebook To Buy Microsoft’s Atlas Ad Platform”.

Taylor Hatmaker says, “According to dual reports from BusinessInsider and AllThingsD, Facebook is in talks to buy Atlas Solutions, Microsoft’s ad platform. Atlas, part of Microsoft’s $6.2 billion acquisition of aQuantive back in 2007, could position Facebook to grow its business and compete with Google’s vast targeted ad network, AdSense.

Picking up a Web-wide ad platform would make perfect sense for Facebook, which drummed up 85% of its revenue last year from advertising. Even more important, such an ad network would allow Facebook to use its information on more than 1 billion users to serve targeted ads on sites outside of Facebook.com”.

Why It Would Be A Good Idea For Facebook To Buy Microsoft’s Atlas Ad Platform

ReadWrite

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