David Klein’s latest article on ‘MarketingProfs’ is titled “Driving Direct Sales With Social Media”.

Klein says, “Although social media is a relatively new marketing channel, there is fairly strong consensus that it can help with business growth.

According to a recent survey of some 3,000 consumers conducted by Bain & Company, customers who interact with brands via social media spend 20-40% more money with those companies than other customers. In addition, customers who engage with brands over social media show a deeper loyalty to those companies”.

Driving Direct Sales With Social Media

MarketingProfs

Sharing is caring