‘Facebook Exchange (FBX): What we’ve learned so far’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Facebook Exchange (FBX): What we’ve learned so far”.

Adam Berke says, “There has been no bigger news this year in the world of digital advertising than the launch of Facebook Exchange (FBX). The implications are many. It opened up a gigantic pool of inventory in the hottest sector of ad tech: programmatic buying or, more specifically, retargeting. Furthermore, it brought together Facebook API buyers and DSPs in a way that companies are still trying to figure out, and overnight, it created competition, in terms of attention and dollars, for Google’s advertising juggernaut, DoubleClick Ad Exchange”.

Facebook Exchange (FBX): What we’ve learned so far

‘Econsultancy’ Blog